BOUTIQUE RISK AGENCY
With opinions being openly and often sharply expressed, brands find themselves unprepared to foresee the risks that can emerge from marketing campaigns.
For far too long, brands have fixated on crisis management, always in the aftermath, always arriving too late.
OUR VISION
DayZero believes in shifting the focus to the point of content creation and using AI to score the associated risk at every stage to reduce brand exposure before publication.
THE
PROBLEM
Marketing campaigns need to consider broader unknown risks to avoid sleepwalking into a backlash. Brands must increasingly consider the risk associated with global geopolitical issues as an essential aspect of their strategic planning and digital communications.
Leaving things to chance is no longer an option - DayZero provides brands with the ability to construct messages and communications without worry, reducing the risk of potential controversies and staying aware of new risks.
SERVICES AND SOLUTION
DayZero is a boutique risk agency, powered by AI.
DayZero's solutions fit seamlessly with your creative process to allow you to consider any risk ahead of production and before any communication is shared publicly.
Scoring
DayZero’s risk-rating™ mechanism provides teams with a standardised ‘score’ for creative material, based on the content that is due to appear and the likely reaction that content will receive.
Using AI technology, DayZero provides the first standard yardstick to enable marketing and creative teams to see how edgy their campaigns become and manage potential risks accordingly.
Audit
By identifying and mitigating current risks within the creative and marketing process, DayZero helps brands choose the modules that arm them with the best process, workflows and tools to identify risk early.
Training
A comprehensive and tailored program designed to equip Marketing, PR, Social and Legal teams with the knowledge needed to navigate potential risks effectively and the ability to use DayZero's scoring framework.
Framework
DayZero provides clients with a packaged content approval framework to facilitate the sign-off of creative material ahead of publication across social, marketing, risk, compliance, procurement and legal functions.
Advisory
DayZero empowers businesses through customised, state-of-the-art digital and technology infrastructures. We specialise in removing complexity and skilfully designing models that cater to your internal needs while seamlessly aligning with your partners' requirements.
Our team consists of industry pioneers in the digital and technology landscape, possessing a wealth of experience in martech and the most efficient working methods, including:
Designing, integrating, customising, and maintaining AI applications
Formulating forward-looking strategies for safe business growth and expansion
Maximising resource
utilisation
for businesses
Identifying cost-saving
solutions without
compromising quality.
WORKING WITH US
DayZero tops and tails the creative process to mitigate risk.
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Identifying and mitigating potential risks before communication is crucial for maintaining a positive brand image. It reduces the likelihood of public relations crises and negative publicity, safeguarding the brand's reputation.
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Addressing issues before they escalate into full-blown crises saves brands substantial financial and resource cost. Avoiding legal disputes, fines or costly corrective actions delivers a significant profitability advantage.
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A proactive approach to risk review ensures that brands adhere to industry regulations and legal requirements, preventing potential legal consequences and fines.
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By considering potential risks early in the communication process, brands can refine their messaging to be more effective, more accurate and more closely-aligned with their target audience's expectations and values.
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Consistently delivering trustworthy and well-considered communications fosters customer trust and loyalty. When customers believe a brand is responsible and ethical in its messaging, they are more likely to engage and make purchases.
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Timely risk review helps prevent reputational damage that is difficult to recover from. It minimises the impact of negative incidents or backlash that could harm the brand's long-term credibility.
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A well-managed risk review process increases a brand's resilience in the face of unexpected challenges. It prepares the brand to respond effectively to crises, minimising their impact.
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Brands that consistently produce responsible and well-considered communications gain a competitive advantage. Customers are more likely to choose a brand they trust over one with a history of communication missteps.
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Over time, a brand that prioritises pre-communication risk reviews can achieve sustainable growth, as it avoids the setbacks and disruptions that often hinder less prepared competitors.
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Consistent risk review helps protect a brand from legal liabilities, ensuring that communication materials are legally sound, reducing the risk of lawsuits and associated expenses.
THE
TEAM
Dynamic visionaries with a collective experience that reshapes the landscape of risk management in the realm of luxury and fashion brands. Their unique sets of experience revolves around an unparalleled blend of media expertise, digital prowess, and an in-depth understanding of the luxury market.
Together, the founders synergise their diverse skill sets and extensive backgrounds to provide a comprehensive solution for de-risking marketing and communication for luxury and fashion brands.