BOUTIQUE RISK AGENCY

With opinions being openly and often sharply expressed, brands find themselves unprepared to foresee the risks that can emerge from marketing campaigns.


For far too long, brands have fixated on crisis management, always in the aftermath, always arriving too late.

OUR VISION

DayZero believes in shifting the focus to the point of content creation and using AI to score the associated risk at every stage to reduce brand exposure before publication.

THE
PROBLEM

Marketing campaigns need to consider broader unknown risks to avoid sleepwalking into a backlash. Brands must increasingly consider the risk associated with global geopolitical issues as an essential aspect of their strategic planning and digital communications.

Leaving things to chance is no longer an option - DayZero provides brands with the ability to construct messages and communications without worry, reducing the risk of potential controversies and staying aware of new risks.

SERVICES AND SOLUTION

DayZero is a boutique risk agency, powered by AI.

DayZero's solutions fit seamlessly with your creative process to allow you to consider any risk ahead of production and before any communication is shared publicly.

Scoring

DayZero’s risk-rating™ mechanism provides teams with a standardised ‘score’ for creative material, based on the content that is due to appear and the likely reaction that content will receive.

Using AI technology, DayZero provides the first standard yardstick to enable marketing and creative teams to see how edgy their campaigns become and manage potential risks accordingly.

Audit

By identifying and mitigating current risks within the creative and marketing process, DayZero helps brands choose the modules that arm them with the best process, workflows and tools to identify risk early.

Training

A comprehensive and tailored program designed to equip Marketing, PR, Social and Legal teams with the knowledge needed to navigate potential risks effectively and the ability to use DayZero's scoring framework.

Framework

DayZero provides clients with a packaged content approval framework to facilitate the sign-off of creative material ahead of publication across social, marketing, risk, compliance, procurement and legal functions.

Advisory

DayZero empowers businesses through customised, state-of-the-art digital and technology infrastructures. We specialise in removing complexity and skilfully designing models that cater to your internal needs while seamlessly aligning with your partners' requirements.


Our team consists of industry pioneers in the digital and technology landscape, possessing a wealth of experience in martech and the most efficient working methods, including:

Designing, integrating, customising, and maintaining AI applications

Formulating forward-looking strategies for safe business growth and expansion

Maximising resource
utilisation
for businesses

Identifying cost-saving
solutions without
compromising quality.

WORKING WITH US

DayZero tops and tails the creative process to mitigate risk.

THE
TEAM 
  

Dynamic visionaries with a collective experience that reshapes the landscape of risk management in the realm of luxury and fashion brands. Their unique sets of experience revolves around an unparalleled blend of media expertise, digital prowess, and an in-depth understanding of the luxury market.

Together, the founders synergise their diverse skill sets and extensive backgrounds to provide a comprehensive solution for de-risking marketing and communication for luxury and fashion brands.

LET’S CONNECT

Email
info@dayzerorisk.com

Website
www.dayzerorisk.com

Phone
+44 7484 188654